I ran across this quote recently:
So true, isn’t it? And yet, we all tend to make assumptions.
- That client is thrilled with our engagement; this one isn’t.
- That target client is represented and has no interest in moving; that one understands the legal situation that’s cropped up but can’t (or won’t) spend the money to resolve it.
- That contact knows what kind of work I do and knows I’d like to get referrals.
What assumptions are you making that may affect your business development success? How can you test them?