As you’re no doubt aware, infographics are hot. In my view, that’s because infographics are easily consumable written “edu-tainment”. Although they’re especially valuable for the business-to-consumer market, they can be useful to convey information to anyone. Check, for example, this Pinterest board of law infographics collected by Gyi Tsakalakis.
I’ve been collecting infographics that concern marketing, and today I’d like to share the top four with you. If one addresses areas you know you need to work on to build your book of business, print it out and put it somewhere you’ll see frequently. And then, most importantly, apply the information.
- LinkedIn Marketing Strategy. I like this infographic because it addresses a must-do activity that few lawyers use effectively and gives tips for beginner, intermediate, and advanced users. The title is a little misleading in that the strategy is designed to help you gain connections and exposure but doesn’t offer a clear path to turn those into new business, but it’s a great start and one every lawyer should be working on.
- How to Create Content Ideas for a New Client. Although this infographic is designed for markets who support businesses, it offers some great tips on what makes for good content. My favorite tip (and one that I share every time I mention legal newsletters or updates) is “Don’t reiterate the news. Find a way to connect the news to the client’s industry.” In other words, share your insights on why the news matters to your readers.
- Grow Your Business: Your simple guide to building online. I have always maintained that the average lawyer is much better advised to outsource technical online marketing, including website building, pay-per-click advertising, and SEO. The technology and the rules change quickly enough that trying to stay up-to-date is impractical for non-professionals. However, you can’t outsource what you don’t understand. This infographic gives a nice overview and flowchart for using each of these methods, as well as social media (which can be partially outsourced if closely managed) to grow a business or a practice.
- Your Video Marketing Handbook. I believe that video marketing is a tremendous opportunity for lawyers. Not the cheesy “Have YOU been in an accident” advertising style videos, but short, high-content and high-quality videos that address various legal issues and start the viewer’s relationship with a lawyer or law firm. This infographic offers some useful information about why video matters and how to use video effectively. More a teaser than a true handbook, it’s still a useful resource.