Entries by Julie Fleming

Re-purpose

Being busy has become a national obsession, and it certainly affects lawyers. We seem to have two speeds: frantic and fearful. We need to have a discussion about what might lie between these extremes, but an even more pressing question might be how to keep marketing going even when frantic. You’ve no doubt heard that […]

Tend relationships to grow your practice.

I’ve been doing a tremendous amount of business development coaching recently, and I often tell my clients that rainmaking is all about relationships.  I also tell clients that good relationships, personal or professional, should be nurtured – even that low-level employee of a corporate client may prove to be a valuable contact one day.  This […]

Working Your Practice

I recently attended a business seminar focused on hiring and managing employees. I was surprised that the program started by asking us attendees to identify our business vision and what we stand for. I was even more surprised to find how difficult that was to do! You may have heard the distinction between working in […]

Burning the candle at both ends?

I burn my candle at both ends It will not last the night. But ah my foes and oh my friends It gives a lovely light. Edna St. Vincent Millay What do you think when you read this?  If you’re like many lawyers, you felt a flutter of recognition — perhaps just before you recoiled […]

Billable time or biz dev… Or both?

Last week, I delivered a business development workshop for an Atlanta law firm, and gave my recommendations about how much time lawyers should spend on business development.  Although the exact number depends on several factors, in general I recommend 1-5 hours a week, with more time suggested for more senior lawyers.  Some participants bristled at […]

Proper planning can help relieve pressure.

“Pressure is what you feel when you don’t know what you are doing.” Peyton Manning This quote stopped me in my tracks. My first inclination was to disagree, because I sometimes feel pressure because of a deadline or because of the importance of some activity, even though I know what I’m doing.  Digging a bit deeper, […]

How to avoid amassing untouched stacks of business cards that you should use for follow-up.

Here’s how it happens… You get back to your office, having met some interesting new contacts, armed with their business cards and good intentions of following up. You take those cards, maybe flip through them to remind yourself of who’s most interesting, and then you put them somewhere safe, so you won’t forget. My “safe […]

How to Decide Whether to Write an Article, Deliver a Presentation, or Attend a Conference

“Should I write an article for this publication? Should I accept this invitation to speak? Should I attend this conference?” Since neither time nor money is unlimited, you’ll have to make some difficult decisions about which business development activities to pursue and which to let pass. Especially if you’re eager to get new business, it’s […]