Entries by strategic

2016’s hot-or-not forecast

It’s prediction season! This time of year, you’ll find one article after another reviewing trends and predicting next year’s conditions in the legal profession. Here’s the best forecasting article I’ve read this season, with a few highlights: Legal project management is a hot topic, though it’s also under-utilized. Alternative fee arrangements continue to be popular, especially […]

New study: Should you blog?

I ran across two interesting articles last week summarizing a recent survey on in-house counsel’s content consumption habits and preferences. (Download a summary of the survey results here.) The survey suggests that content marketing for lawyers may not be all it’s cracked up to be… But is that true? “The survey clearly shows that in-house counsel know the value […]

Making the most of holiday networking

Buckle your seat belt: the business-social season is about to kick into high gear. Many organizations will have holiday parties, and contacts will likely invite you to a variety of parties. It’s a great opportunity to meet new people and, if you are strategic about the functions you attend, to meet and build relationships with […]

Happy Thanksgiving!

Tomorrow is Thanksgiving in the United States. Whether you’re celebrating Thanksgiving or just going about an ordinary Thursday, please know how grateful I am for the opportunity to serve you through this newsletter.  

Take time to Work ON your practice.

Lawyers, like other business owners, tend to spend their days working in their business: seeing clients, writing documents for client services, having meetings about client projects, and so on. And that’s good and important work, without which the business that is your practice would cease to exist. Marketing lives and thrives, however, when you’re working […]

READY FOR LEGAL SERVICES MARKET CHANGES?

Last week, I spoke at a national law firm’s annual All-Attorney Meeting, and I also had an opportunity to hear Professor Bill Henderson speak about the challenges facing the legal profession. If you haven’t yet read his recent feature in the ABA Journal, I suggest you start here . A short excerpt from that article describes […]

ARE YOU READY FOR THE HOLIDAYS?

December begins in 6 weeks. Notice what feelings that simple statement caused in you. Are you anticipating year’s end, and why? Are you concerned about making your hours? Do you feel like this year has been super successful, and you’re ready to take on 2016? Or do you feel that this year hasn’t gone so […]

HOW DO YOU DISTINGUISH YOURSELF?

Do you ever feel that you’re just one lawyer in a large sea of competitors? Hundreds or thousands of other lawyers may occupy the same niche that you do, and you may wonder how to set yourself apart. The challenge lessens if you have specific expertise in a niche, but re-emerges for everyone at some point […]